El nuevo rostro del consumo: lo que importa está al reverso del envase
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Columna publicada en Infobae el 14 de noviembre de 2025. Versión en inglés publicada en este blog. The New Face of Consumerism These days, the purchase decision no longer revolves solely around logos or branding. Instead, the real story is often told on the back of the package — in the nutrition label, sustainability certifications, packaging materials, and product traceability. These elements have taken center stage because today's consumers demand more — and rightly so. ( infobae.com ) Beyond Products: Values Matter A recent study — not strictly categorizing people as “millennials” or “Gen Z” — reveals that many under-40 consumers base their decisions not just on product performance, but on the brand's social and environmental commitments. Loyalty is now driven by purpose and integrity, not just quality or price. People are not only asking for products that work — they expect companies to act in ways that are transparent, ethical, and real. A Wake-Up Call for Business...
